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Anyone who has spoken to me about video podcasting will know that I was very on the fence with video podcasting. There are of course some great benefits but it is also a lot more work. However, the latest news that YouTube Music will prioritising podcasting in its 2023 plans has definitely placed me on #<\/span>teamvideopodcast.<\/i><\/b> But let’s run through some pros and cons of video podcasting.\u00a0<\/span><\/p>\n

YouTube has over 2 billion active users. That is about one third of the world’s population. To put that in perspective Spotify is the world\u2019s largest streaming site and has <\/span>498 million active users.<\/span><\/a> And now that YouTube will be optimised for podcasting there is no reason not to be on there. I believe that video will play a bit part in the future of podcasting<\/a>.\u00a0<\/span><\/p>\n

YouTube and podcasting\u00a0<\/span><\/h2>\n

It is not yet clear exactly what YouTube is planning but we do know one thing: podcasts are a big part of their 2023 priorities. Here\u2019s what we know so far:<\/span><\/p>\n