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{"id":465,"date":"2023-01-30T02:59:22","date_gmt":"2023-01-30T02:59:22","guid":{"rendered":"https:\/\/www.creativelycontenting.com\/?p=465"},"modified":"2023-06-05T13:56:43","modified_gmt":"2023-06-05T13:56:43","slug":"starting-a-podcast","status":"publish","type":"post","link":"https:\/\/www.creativelycontenting.com\/starting-a-podcast\/","title":{"rendered":"Starting a Podcast"},"content":{"rendered":"
Thinking about starting a podcast but not sure where to start? We\u2019ve got you covered. From the basics like choosing your topic and format, to getting your podcast on Spotify and other podcast apps, what equipment you’ll need, and how to monetise your podcast.<\/span><\/p>\n With the right planning and preparation, starting a podcast should be a fun experience. Let\u2019s start with the basics on getting your podcast up and running.\u00a0<\/span><\/p>\n This might seem obvious to some but hear me out. The first step in starting a podcast is to choose a topic. This could be anything from discussing your favourite hobby to sharing your professional expertise.\u00a0<\/span><\/p>\n If you are starting a podcast for your business, think about something that will add value for your customers. Be creative. Some examples of what corporate podcasts can look like are as follows:<\/span><\/p>\n The earlier you identify your target audience, the better you can integrate them into your podcast. I recommend doing this around the same time you chose your topic because it can help you be more specific with your content.\u00a0<\/span><\/p>\n Figuring out\u00a0your <\/span>target podcast audience<\/span><\/a> early on will also help you style your podcast cover art, music and marketing efforts appropriately for your audience.\u00a0<\/span><\/p>\n Once you have a topic and a defined target audience in mind, you\u2019ll have to define your podcast format. Ask yourself these questions:<\/span><\/p>\n <\/p>\n Once you\u2019ve got all that done, you’ll need to come up with a name and logo for your podcast. This will help you stand out from the crowd and make your podcast more easily recognizable.<\/span><\/p>\n I recommend using <\/span>Canva<\/span><\/a> to design your podcast logo. If you\u2019re not already familiar with Canva it is a content creation website that just makes everything easier. I absolutely swear by Canva. They have a free and paid plan. The free version has more than enough tools to create a decent podcast cover art but if you want to access extra features and templates their paid version costs $12.99 US per month.\u00a0<\/span><\/p>\n Your podcast music is so important for setting the tone for the podcast. There are some great free sites to get royalty free music such as <\/span>MixKit<\/span><\/a> and <\/span>Pixabay<\/span><\/a>. There are also some paid sites too such as <\/span>Envato Elements.<\/span><\/a>\u00a0<\/span><\/p>\n When downloading music always make sure it is for commercial use and always download the rights document too. To do this on Pixabay you have to log in. You likely will never need it but I have had podcasts have to change their music because we couldn\u2019t provide this document to YouTube.\u00a0<\/span><\/p>\n <\/p>\n You can record the episodes in video or audio-only format. I recommend recording in <\/span>RiversideFM<\/span><\/a>.\u00a0<\/span><\/p>\n Riverside offers a free package with 2 hours of separate track recording per month. If you go over the 2 hours your quality drops significantly and there may be technical glitches. If necessary you can upgrade to their standard plan which allows 5 hours per month.\u00a0<\/span><\/p>\n Next, you’ll need to edit your episodes. There are so many different podcast editing softwares out there both free and paid.\u00a0<\/span><\/p>\n The best free audio editing software in my opinion is <\/span>Audacity<\/span><\/a>. They have excellent guides on how to use it on their website and there is an abundance of tutorial videos on YouTube. Some other paid options include <\/span>Hindenburg<\/span><\/a> and <\/span>Adobe Audition<\/span><\/a>.\u00a0\u00a0<\/span><\/p>\n Can\u2019t get your head around editing? <\/span>Contact us at Creatively Contenting for a coaching session<\/span><\/a> or to find out about one of our editing packages.\u00a0<\/span><\/p>\n A podcast host is not the presenter, it’s a site that houses your podcast on the internet and broadcasts it out to all the different podcast players such as Spotify and Apple Podcasts.\u00a0<\/span><\/p>\n On the host site you will upload your podcast, write your description or show notes and schedule the episode for when you would like it to go out.\u00a0<\/span><\/p>\n There are several podcast host sites to choose from. My personal favourites are <\/span>Anchor<\/span><\/a> and <\/span>Castos<\/span><\/a>.\u00a0<\/span><\/p>\n Anchor is free and is really intuitive to use. They have an option to create your podcast cover art right on the website, have a monetisation service and an episode builder.\u00a0<\/span><\/p>\n Castos<\/span><\/a> offers excellent analytics and the podcast show notes editor is of very high quality. Some of their plans include free transcription and can be integrated to post directly to YouTube. Having a podcast transcription online helps increase SEO reach.\u00a0<\/span><\/p>\n A podcast trailer should be around 2 minutes long and entice listeners into saving or subscribing to your podcast. Let them know what your podcast is about, how often it will be out, when it will be released and what they can expect each episode.\u00a0<\/span><\/p>\n I recommend releasing your trailer 7-14 days before your launch.\u00a0<\/span><\/p>\n Social media is your number one tool for building a podcast audience. Share snippets of your podcast, quotes from it, interesting facts or anything else your audience might enjoy.\u00a0<\/span><\/p>\n I like to share snippets of audio as audiograms. You can create these on <\/span>Canva<\/span><\/a> or on <\/span>Wavve.co<\/span><\/a>.\u00a0<\/span><\/p>\n To save time you can schedule your social content on a site like <\/span>OneUp<\/span><\/a>.\u00a0<\/span><\/p>\n <\/p>\n One of the most important things to consider when starting a podcast is the equipment you’ll need. Here’s a quick rundown of the equipment you’ll need to get started:<\/span><\/p>\n A good microphone is essential for recording clear and professional-sounding audio. <\/span>I recommend the Blue Yeti mic. <\/span><\/a>It\u2019s very reasonably priced and the sound quality is excellent. It offers different modes where you can set it to record in one direction- for solo recordings, in 2 directions- for interviewing someone sitting opposite you and in 4 directions for a panel chat.\u00a0<\/span><\/p>\n If you need to record audio on the go and don\u2019t necessarily want to have your laptop with you when recording I recommend the <\/span>Zoom H1N recorder.\u00a0<\/span><\/a><\/p>\n If you\u2019re not ready to commit to a mic yet don\u2019t worry. Most smartphones have a decent microphone. The best smartphone mic I\u2019ve found is on a <\/span>ZTE<\/span><\/a> but iPhone and Samsungs are good too in my experience. Any good smartphone should do.\u00a0<\/span><\/p>\n The most important thing is having the mic\/phone positioned up at your mouth. It needs to be level with your mouth and about 12-18 inches away. Being too far will allow background sounds in ahead of your voice. Being too close will result in a popping sound on \u2018B\u2019 and \u2018P\u2019 sounds, as well as pick up your breathing and other sounds from your mouth.\u00a0<\/span><\/p>\n As mentioned above, I recommend recording in <\/span>RiversideFM<\/span><\/a>.\u00a0<\/span><\/p>\n A good set of headphones means your editing will be the best it can be. Wired headphones offer better sound quality.\u00a0<\/span><\/p>\n I recommend these <\/span>Sennheiser headphones.<\/span><\/a> They are a long trusted brand in various audio related industries and are very reasonably priced.\u00a0\u00a0<\/span><\/p>\n A pop filter will help to reduce the amount of “pop” and “sibilance” that can occur while speaking into the microphone. Depending on your mic and your positioning you might not need this. Do a few test runs and then if you notice a popping sound on your \u2018b\u2019s and \u2018p\u2019s or a hiss on your \u2018s\u2019s take a look at this <\/span>pop filter<\/span><\/a> on Amazon.\u00a0<\/span><\/p>\n Once your podcast is ready to go you’ll want to get it on as many platforms as possible so that more people can discover and listen to it. Here are the steps you’ll need to take to get your podcast on Spotify and other podcast apps:<\/span><\/p>\n <\/p>\n You can create a podcast for free but it might take more time, or not be as good quality. By investing in a good mic and headphones you\u2019re giving yourself a pretty solid foundation and then the rest will depend on your preference and abilities.\u00a0<\/span><\/p>\n These are some of the things that you may have to pay for when starting your podcast:<\/span><\/p>\n Starting a podcast can be a great way to make money. Here are a few ways to monetize your podcast:<\/span><\/p>\nHow to start a podcast<\/span><\/h2>\n
Choose a topic<\/span><\/h3>\n
\n
Identify your target audience<\/span><\/h3>\n
Decide on podcast format\u00a0<\/span><\/h3>\n
\n
Create a name and logo<\/span><\/h3>\n
Choose your music<\/span><\/h3>\n
Record your episodes\u00a0<\/span><\/h3>\n
Edit your episodes<\/span><\/h3>\n
Set up a podcast host\u00a0<\/span><\/h3>\n
Create and launch a trailer\u00a0<\/span><\/h3>\n
Share on social media and build a following\u00a0<\/span><\/h3>\n
Starting a podcast: equipment<\/span><\/h2>\n
Microphone<\/span><\/h3>\n
Recording software<\/span><\/h3>\n
Headphones<\/span><\/h3>\n
A pop filter<\/span><\/h3>\n
Starting a podcast on Spotify, Apple and other podcast directories\u00a0<\/span><\/h2>\n
\n
Is Starting a Podcast Free?<\/span><\/h2>\n
\n
How to Start a Podcast and Make Money<\/span><\/h2>\n
Advertising<\/span><\/h3>\n