Podcasts allow businesses and individuals to connect with audiences in a more intimate and personal way. As a business owner or marketer, starting a podcast for your business can be a powerful way to increase brand awareness, establish yourself as a thought leader and build a loyal following.
Reasons why you should start a podcast for your business
In last week’s blog we spoke about how it’s likely that the majority of businesses will have a podcast in the future so putting in the ground work now will help your business get ahead.
When starting a podcast for your business, defining your goals will help you to achieve more from the podcast. These are five ways starting a podcast will help your business.
1. Expand your audience
The popularity of podcasts has been steadily increasing over the years, with more and more people tuning in to listen to their favourite shows. According to the Reuters Institute Digital News Report 2022, 46% of people in Ireland, 37% of people in the US, and 25% of people in the UK listened to a podcast in the last month. This trend is only expected to continue, as more people discover the benefits of podcasts so now is a g
By starting a podcast for your business, you can tap into this growing audience and reach potential customers who may not have discovered your brand through other channels. By creating content that is relevant and valuable to your audience, you can establish your brand as a go-to source of information in your industry or niche.
Not sure who your audience is? Learn how to identify your target audience.
2. Build trust
People trust podcast hosts. Research by iHeartMedia and PMX shows that radio and podcast hosts are perceived as some of the most trustworthy, essential, and relatable personalities in the media ecosystem.
As a business owner or marketer, you can leverage this trust by starting your own podcast. By sharing your expertise and insights on your industry or niche, you can establish yourself as a thought leader and build trust with your audience. This, in turn, can lead to increased brand loyalty and more sales.
It goes without saying, of course, that with trust comes responsibility. Treat your listeners’ trust with respect and never do anything to lose it.
3. Create intimacy
One of the unique benefits of podcasting is that it creates a sense of intimacy between the host and the listener. Unlike other forms of content, such as blog posts or social media updates, podcasts allow you to connect with your audience on a deeper level.
In their book, “Podcasting as an Intimate Medium“, Alyn Euritt explains that podcasts create a sense of “co-presence” between the host and the listener. Listeners feel like they are part of a conversation and are more likely to develop a personal connection with the host. This deepens the relationship with the customer, making it an ideal medium for businesses looking to build brand loyalty.
By sharing personal stories, experiences, and insights, you can create a bond with your audience that goes beyond a simple transactional relationship.
4. Maintain creative control
With podcasting, you have total creative control. You can decide what topics to cover, who to interview, and how to structure each episode. This creative freedom allows you to create a podcast that aligns with your brand’s values and resonates with your audience.
By creating content that is unique, entertaining, and informative, you can set yourself apart from the competition and create a loyal following of listeners. Additionally, because podcasts are often longer-form content, you can dive deep into topics and provide more value to your audience than you would be able to with shorter-form content.
5. Increase SEO reach
Starting a podcast can be great for your business’s SEO. Podcasting helps to build backlinks, create engaging and shareable content, and establish your brand as an authority in your field. Regular, informative content in your podcast can improve your website’s rankings and attract more visitors.
Learn how to write SEO-friendly show notes for your podcast.
Starting a podcast for your business can be a powerful way to reach a new audience, build trust with your existing customers, deepen relationships, and maintain creative control over your content. By creating content that is relevant and valuable to your audience, you can establish your brand as a thought leader and build brand loyalty.
If you want to start a podcast for your business but are unsure of the first steps contact us with any questions or to set up a free discovery call.