Whether you are planning a podcast launch or are wondering how to increase podcast listeners, a podcast press release is an important part of your overall podcast promotion strategy. A press release is an excellent way to reach a wide audience interested in consuming media who you might not reach with other online podcast promotion strategies. A podcast press release should be used as part of a multifaceted podcast promotion strategy.
In this post we’ll talk about:
- What a podcast press release is
- What you can do with your press release
- Podcast launch announcements
- How to write a press release
- Press release templates
- The difference between a podcast press release and a podcast media kit
What is a podcast press release
A podcast press release is a carefully crafted written announcement to communicate a launch or update. It serves as a means to engage journalists, influencers, and potential listeners, and ultimately propel your podcast into the spotlight. It’s a powerful way to introduce your podcast to a wider audience and create anticipation around your content.
A press release is a great way to build relationships with media organisations and other creators while sharing your podcast news. As with other podcast promotion techniques, the goal of a press release is to increase podcast listeners.
What to do with a podcast press release
There are several ways you can use a podcast press release to reach out to and share updates with your current audience and a potential new audience.
Below are some places to share your podcast press release.
Share with your email list
If you already have an email list your email subscribers are going to be your most engaged audience. Send your podcast press release to your email list, making sure to personalise the message for added impact. Highlight the value your podcast brings and invite them to be a part of your podcasting journey from the beginning.
Share it on your website
If you have a website, your press release should definitely find a place there. Craft an engaging blog post or news article that highlights your podcast’s launch or announcement.
Reach out to traditional media organisations
Don’t underestimate the power of traditional media. Reach out to radio stations, newspapers, and magazines with your podcast press release. If your podcast has a local angle or features guests from the area make a special effort to reach out to your local media organisations. This can be especially effective in generating local interest and coverage.
Contact niche publications
Target your podcast’s audience by identifying publications within your podcast’s niche or industry. These publications cater to an audience already interested in topics similar to yours. Sending your press release to them can lead to feature articles, interviews, or mentions that help you reach a more receptive audience.
Look for podcast directories, social media pages and newsletters
There are actually a lot different sites and communities out there promoting new podcasts.
Podcast directories primarily host audio content, many also offer spaces for show descriptions and announcements. Make sure your podcast press release is polished and tailored to resonate with the directory’s audience.
There are also newsletters and social media pages sharing new podcasts such as Find That Pod.
It is also worth your while contacting general podcast news and update pages and newsletters as well. They might be having a slow news day and use your press release to bulk up their content.
Turn your press release into a social media post
Announce your podcast press release on your social media platforms. Craft attention-grabbing posts that highlight key points from the press release. Use eye-catching visuals and engaging captions to encourage shares and interactions.
For more tips on what to post on your podcast social media take a look at our 28 day social media strategy.
Influencer outreach
Reach out to influencers or experts in your podcast’s niche. They might be interested in sharing your press release with their followers, helping you tap into a wider and relevant audience.
Podcast launch announcement
A podcast press release can play a crucial role in having a successful podcast launch. And a successful podcast launch means you’re far more likely to have a successful podcast. I like to say YOLO- you only launch once- so make it count.
However, remember that a successful podcast marketing strategy is not limited to just a press release. A comprehensive approach involves various promotional strategies, including leveraging social media platforms. We also have a detailed guide on promoting your podcast through social media.
How to write a podcast press release
There are different types of podcast press releases that you should consider based on your podcast’s stage:
To announce a podcast launch
When launching your podcast, your press release should exude excitement and provide a tantalising preview of what’s to come. It should introduce your podcast’s concept, highlight its unique features, and convey the mission behind your podcast. Make sure to include keywords related to your podcast’s theme to maximise its visibility.
To share podcast announcements
As your podcast progresses, you might have significant announcements to share – a special guest, a milestone episode, or a thematic shift. Craft separate press releases for these announcements to maintain your audience’s interest and engagement and to appeal to new listeners.
Press release template
You can use the below podcast press release templates to speed up the process and make sure you don’t miss any important details. Simply fill in the details in the square brackets and personalise it to make sure everything flows well.
Press release template for podcast launch
Headline: Introducing [Podcast Name]: Your Ultimate [Topic] Companion
Subheading: Launching [Launch Date]
[Location] – [Launch Date] – We are thrilled to introduce [Podcast Name], a podcast that delves into the world of [Topic]. With [Distinctive Features], we aim to [Mission/Objective]. Get ready to be captivated by [Brief Teaser/Trailer Description].
[Podcast name] is hosted by [host name], [host bio relevant to podcast topic].
Along with amazing industry experts/fascinating guests [host] will help you [insert podcast goal- entertain, inspire, educate] on how to [specific goal to your podcast].
[Podcast name] will be available on Spotify, Apple Podcasts, YouTube, Amazon music or wherever you get your podcasts from [repeat date].
For further inquiries about [podcast name] or to arrange an interview with [podcast host] please contact [phone number and email address].
End of press release.
Press release for podcast announcements:
Headline: [Podcast name] podcast update: [Announcement Title]
Subheading: [Announcement Date]
[Location] – [Announcement Date] – Brace yourselves for [Announcement Title]. This [Announcement] marks a significant moment in our podcast journey, signifying [Significance]. Tune in for [What to Expect from Announcement].
[Podcast name] is about [insert podcast description]. [Insert podcast goal]. [Podcast name] is hosted by [podcast host]
[Podcast name] is available on Spotify, Apple Podcasts, YouTube, Amazon music or wherever you get your podcasts.
For further inquiries about [podcast name] or to arrange an interview with [podcast host] please contact [phone number and email address].
End of press release.
Is a podcast media kit the same as a podcast press release
No, they are not the same. While a podcast press release aims to generate immediate interest through concise written announcements, a podcast media kit offers a comprehensive collection of promotional assets that provide an in-depth overview of your podcast.
Although both a podcast press release and a podcast media kit serve promotional purposes, they have distinct formats and objectives. A podcast press release is a concise announcement designed to pique immediate interest. On the other hand, a podcast media kit is a comprehensive resource containing more information such as show logos, host bios, and podcast and social media analytics. Both tools play distinct roles in your podcast’s promotional strategy.
Interested in learning how to create a podcast media kit? Feel free to leave a comment below or reach out to us for more information.
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